TAG | Google
A little over a month ago I sent out a tweet that essentially said mahalo.com was worthless, had no value, and looked like “content throw up.” Well, as you can probably tell, I’ve never really seen the value in Mahalo.com and I’m sure this isn’t what Jason Calacanis (Mahalo’s CEO) wants to hear considering he expects Mahalo.com to have 30%-50% of web searches within 5 years.
So today I read a post at seobook.com about how, according to Google’s definition of spam sites, Mahalo.com should be classified as search engine spam.
Final Notes on Spam When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.
So that led me to think about comparing this Mahalo page on “Best computer speakers” to this average spam scraper result page on “Best computer speakers.” (FYI, the latter of which that pollutes the internet and gets blocked from search engines) What’s the difference? Not a whole lot. Neither page gives me the information I’m looking for, but they both link to the information I want. Both use affiliate links to generate revenue for themselves, and neither contains much, if any, original content.
On the upside for the scraper site, it actually provides links to 20 different sites that can help me find the best computer speakers, and I can use my own judgement to determine the best one and click it. On the flipside, Mahalo only provides affiliate links to Amazon and 4 other review sites, which further distances me from my goal of finding a variety of sources to buy my new speakers. And based off my shopping experience over the last 10 years, I really like PriceGrabber, which the spam site has a link to, but Mahalo doesn’t.
This is obviously a multi-year endevour for Calacanis and Mahalo appears to be far from ready for primetime. I’m really interested to see what Calacanis will have his army of undervalued & volunteer scrapers do over the next couple years to keep themselves in the game, and especially from being blocked by the search engines they are competing with.
Hey Jason, just because you are paying people to create your pages instead of having automated scripts create them, doesn’t make it anymore valuable to the user. What really makes pages valuable is a majority of original content and not just providing links to the original content.
About 18 months ago I wrote a blog post, iPod Killer… Found. In that post, I
analyzed what would finally kill the iPod, and the requirements I said needed to exist on this mythical device was:
- Media player
- Good quality video camera
- Large amount of storage space
- Doubles as a cell-phone
- Easy access to a store to get new media (free and purchase)
- Always-on broadband internet access
- Allows access to media sharing services like Flickr and YouTube
- Exchange integration with “Push” email
- Access to GMail, Hotmail, and Yahoo accounts
- Has to be “cool” and easy to use
And my prediction for who it would be? Microsoft + Yahoo. Oh man was I wrong. C’mon, Microsoft had the most feature rich mobile OS at the time, they had to be the top contender, right? Not even close. Windows Mobile is pretty much exactly the same as it was back then, and they really missed the boat. I didn’t even figure Google into the equation, and they stand a much better chance to beat out Microsoft with Android.
Well, it looks like the iPod has finally been replaced by its cousin, the iPhone. I just finished watching the Apple SDK announcement presentation and it’s very clear that it is going to be a revolutionary platform for mobile devices. Don’t believe that? Venture capital fund Kleiner Perkins will disagree with you too.
It’s just a reminder that you have to innovate to stay on top. Nice work Apple.
It’s amazing how you can waste hours of your day playing around with the brand new Google satellite maps. Here are a few interesting locations I’ve come across…
White Sands Missile range. The middle of the circle is where the first atomic bomb exploded.
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I have no idea what this is. It looks like it has a road and a building leading up to it.
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Mars (No, actually northern Wyoming)
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Gotta be some sort of military missile testing range
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Flock of birds
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The Manicouagan Impact Crater
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Elmendorf Air Force Base. Almost looks like an optical illusion
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Bermuda. Took a while to figure out what this island was. Had no clue it was so far north.
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